Wednesday, September 25, 2024

Advertisers are Wasting Their Money

I have Roku, and whenever there's a commercial break (which is all too often), there's a little counter in the corner telling you how many ads you're going to sit through (like "1 of 3", or heaven forbid, "1 of 8"). At least they warn you, so you know how much time you have to go grab a sandwich or what not. 

But the worst thing about these breaks is very often, the SAME DAMN COMMERCIAL repeats multiple times during the SAME break. Sometimes more than twice! And occasionally back-to-back. 

I assume companies are paying for X number of ads over the course of a given time period, but for the network to burn through 2 or 3 of those in a 5 minute span seems like a waste of money. They are not maximizing their audience reach. 

Not that I care if they waste their money, but it's doubly annoying to see the same ad repeated in a break. It's bad enough we have to see it in multiple breaks during the same show. 

The net effect is, if I'm pissed-off enough I won't use that product or service just on principle.